A target audience refers to the specific group of consumers that a product or marketing campaign is aimed at. Identifying and understanding the target audience is a crucial step in the product development and marketing process, as it enables companies to tailor their offerings and messaging to meet the needs and preferences of their intended customers. This involves researching demographics, behaviors, and motivations of the target audience to ensure that the product and marketing efforts are relevant and appealing.

Having a clear understanding of the target audience can also help organizations make informed decisions about product features, pricing, distribution, and promotion strategies. By effectively reaching and satisfying the target audience, companies can increase customer engagement and ultimately drive sales and growth.